Business & Category Insights & Analytics
We review and audit a wide range of existing consumer, customer and behavioural data sets to identify fresh insight from these complex and often disparate sources.
Segmentation & Growth Mapping
Using our proprietary Growth Map methodology, we segment customers to identify a prioritised set of white space growth opportunities with clarity on how to win in each.
Trend & Futures Scoping
Powered by Fluency M&C Saatchi, we conduct a bespoke review of a range of different trends sources, to identify an inspiring and actionable set of trends with clear implications for your business.
We measure the gap between the actual and desired internal culture before implementing an internal engagement programme to engage and align the team behind the business strategy.
We work with you to develop strategies on how to take new propositions to market. We provide clarity on the key levers and barriers to address and how to best engage internal and external stakeholders.
We use internal and external datasets to create a rigorous, clear and transparent model that can be used to quickly engage and align the wider business on the potential of an opportunity.