Our Thinking

What's the right portfolio optimisation strategy in 2021?

Five clear steps to take to shift to an adaptive marketing strategy

How to tell the story of your business to employees, customers, investors and other stakeholders in a way that drives the business forward

Reframing, rebalancing and refocusing brand experience to win in a post-COVID world

Getting past the post-it addiction to create better ways of working and more effective innovation

How COVID-19 has impacted customer and client behaviours and what it means for how FS brands and their experiences need to evolve